Your privacy at MULE
At MULE, looking after our customers includes looking after their personal information. This notice explains how we use information when you shop with us, book work on your bike, visit our website or contact our team.
Who we are
Mule is a partnership trading as MULE Cycles. We are responsible for deciding how your personal information is used.
For privacy questions or requests, contact us:
Email: mule.cycles@gmail.com
Telephone: 01691 590361
Address: Mule, Salop Road, Oswestry, Shropshire, SY11 2NR
Information we collect
Depending on your dealings with us, we collect information such as:
Your name, email address, telephone number, and billing and delivery addresses.
Order details, transaction records and correspondence about purchases or returns.
Bike details, service history and information needed for repairs or warranty enquiries.
Any communication or marketing preferences you provide.
Our website and its service providers may also process technical information, such as your IP address, browser information and website activity.
How we use your information
We use your information to process orders, arrange delivery or collection, provide workshop services, answer enquiries and deal with returns or warranty matters.
Where this is necessary to fulfil an agreement with you, or take steps you request before entering an agreement, our lawful basis is performance of a contract.
We also retain information to meet legal obligations, including relevant accounting and tax requirements.
Where appropriate, we rely on our legitimate interests to administer and protect our business, prevent fraud, maintain customer service records and resolve disputes. We consider your rights and interests when doing so.
Where we rely on your consent, you may withdraw it at any time.
Emails and text messages
We may contact you about your order, collection, delivery, workshop booking or an enquiry. These communications help us provide the service you have requested.
We may also offer promotional emails and, in future, promotional text messages. We will only send these where you have given the relevant consent or where the law permits marketing about our similar products and services and the required opt-out opportunities have been provided.
You can stop promotional messages by following the opt-out instructions in the message or contacting us. Choosing not to receive marketing does not prevent you from shopping with MULE or receiving necessary service updates.
Sharing your information
We share relevant information with organisations where necessary to provide our services or meet legal obligations. These may include:
Citrus-Lime, which provides our ecommerce and retail systems.
Payment providers and finance providers where you choose those services.
Delivery companies.
Manufacturers and distributors assisting with repairs or warranty matters.
IT providers, accountants and other professional advisers.
Public authorities where disclosure is legally required.
We are reviewing our providers’ processing locations and international transfer arrangements and will update this notice with the applicable details.
Keeping your information
Customer and transaction information is held within our business systems, including Citrus-Lime.
We are reviewing our retention arrangements and have not yet established a routine deletion schedule. Our review will take account of accounting and legal requirements, ongoing orders, servicing and warranty support, and the need to resolve complaints or claims.
You can contact us to ask about information we hold or request its deletion. Some records may need to be retained where there is a legal requirement or another valid reason.
Your rights
Depending on the circumstances, you have rights to:
Access your personal information.
Have inaccurate information corrected.
Request deletion or restrict how information is used.
Receive certain information in a portable format.
Object to processing based on legitimate interests.
Withdraw consent where processing relies on it.
You can object to direct marketing at any time.
Contact us using the details above to exercise your rights. We may need to verify your identity before responding. Requests are normally answered within one month, subject to applicable legal exceptions.
If you are unhappy with how we handle your information, please contact us so we can investigate. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or by calling 0303 123 1113.
Cookies and website technologies
Our website uses cookies and similar technologies to support its operation. These technologies can support functions such as remembering your basket and maintaining your browsing session.
We are checking the website’s current cookie list, any analytics or advertising technologies, and the choices available to visitors. We will update the cookie information once those details are verified.
You can manage or delete cookies through your browser settings. Blocking some cookies may affect website features, including checkout.
Updates to this notice
This is an interim notice while we complete our review of data retention and website technologies. We will update this page as those arrangements are confirmed.
Last updated: 15 October 2026
A cookie is a small file of text which we transfer to your hard drive through your web browser, as with most websites, when you visit our website and use certain pages or features on the site, especially when placing an order. It enables our own system to recognise you when you visit our website again and improve our service to you. This information can be used to enhance the content of our website and make your use of it easier. For more information about cookies please visit www.allaboutcookies.org
When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.
These pieces of information are used to improve services for you through, for example:
- enabling a service to recognise your device so you don't have to give the same information several times during one task
- recognising that you may already have given a username and password so you don't need to do it for every web page requested
- measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast
You can manage these small files yourself and learn more about them through Internet browser cookies - what they are and how to manage them.
When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, your computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.
These pieces of information are used to improve services for you through, for example:
- recognising that you may already have given a username and password so you don't need to do it for every web page requested
- measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast
- analysing anonymised data to help us understand how people interact with govt services so we can make them better
You can manage these small files and learn more about them from the article, Internet Browser cookies- what they are and how to manage them.
Learn how to remove cookies set on your device.
There are two types of cookie you may encounter when using Mule Cycles :
First party cookies: these are our own cookies, controlled by us and used to provide information about usage of our site.
Third party cookies: these are cookies found in other companies' internet tools which we are using to enhance our site, for example Facebook or Twitter have their own cookies, which are controlled by them.
*Mule Cycles uses cookies in several places - we've listed each of them below with more details about why we use them and how long they will last.
We will endeavour to let you know before we store a cookie on your computer.
We use a number of suppliers who may also set cookies on their websites' on its behalf. Mule Cycles do not control the dissemination of these cookies. You should check the third party websites for more information about these.
If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.
You can use the settings of your browser to block, or delete cookies as you wish. Do please note that blocking cookies may slow down your experience on our website, or cause issues with placing an order, as cookies are often required to help with a smooth checkout process!
If you have any questions about our cookies policy or feedback please contact us on 01691 590361 or via our contact us page link at the top of the page.